
The Role of Historic Route 66 in Missouri's Growth and Memory
- Randy Dinwiddie
- Sep 14
- 5 min read
Updated: Sep 30

When you think about the highways that shaped America, 66 stands out like no other. But here's something that might surprise you: Missouri didn't just play a part in this legendary highway's story. We were where it all began.
On April 30, 1926, a telegram arrived in Springfield, Missouri, officially designating the name "Route 66" for what would become America's most famous highway. That moment in Springfield marked the birth of a 2,448-mile corridor that would transform not just Missouri, but the entire American landscape.
Missouri: The Birthplace of America's Mother Road
Springfield holds the unique distinction of being the official birthplace of Route 66's name, making Missouri ground zero for what would become one of the most significant economic and cultural phenomena in American history. The highway stretched over 300 miles across our state, connecting St. Louis to the western frontier and linking Missouri communities to opportunities they'd never imagined.

The route wasn't just drawn on a map: it was strategically planned to connect Missouri's heartland with both coasts, making our state a crucial link in America's transportation network. From the Mississippi River bluffs in St. Louis to the rolling Ozark hills, Route 66 carved a path through Missouri's diverse landscape that would change everything.
Economic Boom Along the Mother Road
The economic impact of Route 66 on Missouri was immediate and profound. Small towns that had been isolated pockets suddenly found themselves on America's main street. Gas stations, motels, diners, and tourist attractions sprouted along the route like wildflowers after spring rain.
Missouri communities including Maplewood, St. Charles, Fenton, Glendale, Richmond Heights, Webster Groves, and Crestwood experienced unprecedented growth as travelers discovered the conveniences and attractions these towns offered. What made this growth particularly remarkable was how it democratized business opportunities: you didn't need massive capital to start a mom-and-pop business serving Route 66 travelers.

During the Great Depression, when most businesses were struggling to survive, Route 66 actually provided a lifeline. The massive migration of families fleeing the Dust Bowl and seeking opportunities in California meant constant traffic through Missouri. Smart entrepreneurs recognized this opportunity, opening everything from roadside produce stands to motor courts that catered to families making the cross-country journey.
World War II brought another wave of economic activity. Route 66 became a military transport corridor, and thousands of workers traveled through Missouri heading to defense plants on the West Coast. This wartime traffic kept Missouri businesses along the route thriving even during rationing and other wartime restrictions.
Iconic Landmarks That Defined Missouri's Route 66
Missouri's stretch of Route 66 wasn't just about transportation: it became a showcase of American ingenuity and hospitality. The state became famous for its unique roadside attractions and landmarks that drew travelers from around the world.
Cuba, Missouri, embraced its Route 66 heritage so completely that it became known as "Route 66 Mural City." The town's public art celebrates the highway's history, and it's home to the Wagon Wheel Motel, one of Route 66's oldest continuously operated motels. These landmarks represent more than just tourist stops: they're testament to how Missouri communities built their identities around the Mother Road.

The Meramec Caverns, though not directly on Route 66, became one of Missouri's most promoted Route 66 attractions. Barn advertisements for the caverns appeared hundreds of miles away, making it a destination that brought travelers off the interstate and into Missouri's economy.
St. Louis served as the eastern terminus of Missouri's Route 66 experience, with the famous Chain of Rocks Bridge carrying travelers across the Mississippi River. This engineering marvel, with its distinctive 30-degree bend, became an iconic symbol of the route and drew photographers and tourists for decades.
Cultural Memory and the Route 66 Mystique
Beyond economics, Route 66 carved itself deep into Missouri's cultural DNA. The highway represented freedom, opportunity, and the American dream in its purest form. When Bobby Troup penned "Get Your Kicks on Route 66" in 1946, mentioning Missouri in the lyrics, he wasn't just writing a song: he was creating a cultural anthem that would resonate for generations.
Missouri diners, gas stations, and motor courts became gathering places where stories were shared, friendships formed, and memories made. The route represented something uniquely American: the idea that anyone could pack up their car and head west in search of a better life.

The highway also became a symbol of postwar optimism. For thousands of returning servicemen and their families, Route 66 through Missouri represented their path to new opportunities in California and the Southwest. Missouri communities welcomed these travelers, and many decided to stay and build their lives in the Show-Me State.
Modern Legacy and Business Opportunities
Even though Route 66 was officially decommissioned with the completion of the Interstate Highway System, its legacy continues to drive economic activity in Missouri. Heritage tourism has become a significant industry, with travelers from around the world coming to experience authentic Route 66 history.
Missouri communities have recognized this opportunity. Historic Route 66 State Park near Eureka showcases the highway's history while providing recreational opportunities. The park sits on the site of the former Times Beach, turning a tragic story into an educational and economic opportunity.
Small businesses along the historic route continue to benefit from Route 66's mystique. Antique shops, specialty restaurants, and tourist attractions that embrace the highway's heritage often outperform generic competitors. The Route 66 brand carries tremendous marketing power: it tells a story that resonates with customers seeking authentic American experiences.
As Missouri prepares for the Route 66 centennial in 2026, the State Historical Society and local communities are planning commemorative events that promise to bring renewed attention and economic activity to the historic route. This represents a significant opportunity for businesses to capitalize on Missouri's unique connection to America's Mother Road.

The Road Forward for Missouri Businesses
Route 66's role in Missouri's growth story offers valuable lessons for today's business owners. The highway succeeded because it connected communities, provided convenient services, and created memorable experiences for travelers. These same principles apply to modern business success.
Missouri's Route 66 heritage demonstrates the power of authentic storytelling in business. Companies that can connect their services to genuine local history and culture often build stronger customer loyalty than those that rely solely on price competition.
For business owners looking to tap into Missouri's rich commercial heritage and connect with customers who value authentic local experiences, the route offers inspiration and opportunity. Just as Route 66 connected Missouri to national markets nearly a century ago, today's digital highways can connect Missouri businesses to customers across the country and around the world.
Ready to put your Missouri business on the map? Just like Route 66 connected our state to national markets, the Amerishop Directory connects local businesses to customers actively searching for authentic Missouri experiences. Join hundreds of Show-Me State entrepreneurs who are already benefiting from increased visibility and customer engagement. Sign up today and let us help your business become part of Missouri's next great success story.
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